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What are the main differences between customer value management and customer relationship management?

Customer Orientation Customer Value Management Customer Focus Customer Loyalty Customer Relationship Management
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Question added by Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)
Date Posted: 2013/09/06
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Mershed Aburajab
by Mershed Aburajab , National Parts Manager - HONDA , Abdullah Hashim Company Ltd.

Customer value management (CVM) is an enhanced form of customer satisfaction measurement – one that recognizes the fact that the price paid for goods and services is a key component of value. Explains the background to CVM and the key issues surrounding its implementation.

 

 While Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy.

 

Best regards, 

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