What are the three R's in customer value management?

Reward, Recognition and Relevance as everyone said.As loyalty marketers, we must move forward, navigating our industry from evolution to revolution, guided by The3 R's

The three R's in customer value management are:

Right customers (acquisition)

Right relationship (development)

 Right retention (keeping valuable customers)

maybe as any one know it:

reward, recognition and relevance.

Here is what each ‘R’ includes:

1. Create Long-Lasting Relationships With Your Clients

• Establish an environment where individual differences are recognized and respected
• Remove personal issues from professional interactions
• Understand customer needs ‘on the spot’ and know how to address those needs quickly
• Adapt behaviors to build rapport with every customer
• Communicate in an effective manner with your clients
• Build on your personal strengths and manage your weaknesses
• Manage conflict and create ‘chemistry’ with your clients

1. Respond to Your Clients Effectively

• Focus ‘on the moment’ and be respond – able
• Avoid ‘if only’ thinking
• Know your ‘hot buttons’ and how to cool them off
• Speak from a voice of power, be authentic and passionate
• Actively listen, listen and listen

1. Get the Results that Lead to Client Satisfaction

• Define what truly satisfies your customers
• Lead from the heart and not from the head
• Focus on what’s important to the customer and create a win-win situation
• Be effective rather than efficient
• Treat the customers the way they want to be treated and the way you would want to be treated.

1. The first R is obvious:Reward. It's the tangible thank-you that you give people for changing their behavior and allowing you to gain insights into what they value as consumers—what is known as a "hard benefit."?

2. The second R is Recognition.In addition to issuing a hard loyalty currency, you recognize your valued customers with gestures that say, "We appreciate you for giving us your business"—perhaps complimentary upgrades, preferred booking status or front-of-the-line access to special events—what is known as a "soft benefit." Our "best customers" have a higher expectation of both recognition and reward, and they have come to expect to be acknowledged for their continued loyalty.?

3. But the future of customer loyalty centers on the third R—Relevance. As traditional channels of communication are increasingly splintered and sidelined by emerging mediums such as social media and mobile, connecting with the consumer has become an equally fragmented task. Consumers are inundated with information and competing messages. In this environment where people feel overwhelmed with information, you create engagement by connecting in ways that show people you understand who they are and what they care about. Being relevant carries its own rewards.

The first R is obvious:Reward The second R is Recognitionthe future of customer loyalty centers on the third R—Relevance

Reward, Recognition and Relevance.