Some time I ask myself if there any different between delivering brand, product, services, information or knowledge?

Its all about reaching your audience,customers,cleints, people : however we call all these terms.

There is communication to reach all and we do it in many ways - 

marketing, promotion , Media, Journalism,Branding, services, products

 

Something could be reflected to another by above means so its a link between both.

i'm with mr. Kapil Raj. C ,he's put a good idea

In fact, in my point of view there no any different between delivering brand, product or services = MARKETING, delivering an information = JOURNALISM, delivering knowledge = EDUCATION . all are trying to deliver

Effective system wide use of Information and Communication Technologies is a key driver in both reducing cost and transforming the customer experience. Consolidation reduces cost of ownership, improves service levels and can reduce the complexity (and hence increase flexibility) of resources within an ICT estate to enable the optimisation of value. The concept is applicable across asset, people, process and technology dimensions.

To make this happen, organisations need to look beyond a traditional view in considering hardware, software, connectivity and service management. Delivering the value of ICT consolidation requires system wide integration that ensures clarity of the strategic business outcomes ICT will support, and enhanced user skills within the organisation. Challenges (both in terms of historical legacy and future design) need to be identified and addressed across three key dimensions: commercial, technical, and service management and operations.

Communication is a medium use to reach audence. Information is flow of knowledge about brand, product, individual or anything.

For me marketing is the4p's. Product, Place, Price and Promotion. Branding is raised when there are limited actors in the market and these actors controls the market. Branding is selected to create loyal customers. Information is used when you come up with new product to a new market to awer your customers. That is what we call differenciation.

Hi Sir,

I think what ever be the communication it should be effective.  When I am promoting a branded product or service product differentiation should be my aim. I must be able to convince my audience why the customer should go for my brand of product/service. What is the value or delightful experience? This information should be sharp and crisp. Information or knowledge are general terms. Yes we can say delivering information or  knowledge without any marketing aim could be journalism.

Dear Mr. Chehou, though i like the way you presented the question, the compents are widely different still part of either direct & (or) Informal Marketing Communication.

Firstly not all products are "Brands" but all "Brands" are some category of 'Products'.

Will justify the point with a simple example: In cold drink (Or refreshments) the1st thing when you remember is Coco Cola, Pepsi or so due to its "Brand recall" or "Brand recognition". These were at some point were just mere products but step by step growth in its PLC (Product Life Cycle) either by superior product Offering, Unique taste along with effective marketing, Brand Promotion, Pricing etc has created an "Image" in the customer's mind & that 'Image'/ 'Recall' is nothing but Brand & the endless Other XYZ are mere products.

 

The topic is large thus gave a example to differentiate between the two & justify the point. In any category or it's shelves you see there are thousands (Or100's) of similar product Offering but you would easily identify certain variants of Brand (And all other100's usually go unnoticed)

 

Services cannot be mixed or compared to brand (For Equals) but yes It can be the extended qualities for certain Sectors. Best example would be either Hospitality or Aviation.

 

When you thing of any Restaurant or any Airline due to satisfied Journey or a great meal, it is not just the 'Journey' or 'Delicious meal' but also different tangible or Intanglible components attached along. It could be the Friendly approach of the Staff, faster transaction, the ambience created or the way it is prsesented (These are all the extended services which you co-relate to a Brand either the Airline or the Restaurant) & thus it is the perception of the  'Brand' though it includes it's perceived services.

 

Thus, each other component you mentioned is different though it can be perceived as components based on the sector you relate to For exampe: An famous Institution/ Product demonstration (Education) etc

The type of product being marketed is irrelevant. The important question is why? Why does the company make it, what drives them, what is their passion and what type of people will connect with this emotion. It is only through knowing the why and selling on that you can reach the audience that will feel the product and become loyal customers.

: Agreed with the answer given by Subhranshu Ganguly   Quality Analyst

Hi The same thing communication is a transfer of information between the receiver and receiver