My website isn’t generating leads or enquiries – what should I do?

I think website is serving the purpose giving enough information to customer. 

so redesign the website make it more visible , user friendly  ( easily to access) data.

Dont make it clutered with too much information. If everything is available on website why will some one be more interested to call you so keep necessary data like teaser.

Work on SEO - Search Engine Optimisation of the website and company which will give it more visibility and mileage

do all this and see results.

Here's what to do about your website not generating leads:

1. Find out what the problem is - could be that you're not promoting the site at all OR you're promoting it in the wrong channel or your content is not on the topics your ideal customers are looking to read.

 

2. Do a competitive research to find out your top5 competitors that are getting the most sales.

 

3. Use an SEO research tool to find out what topics they're writing about (their top10 each), where their traffic is coming from.

 

4. Re-engineer what those competitors are doing right BUT be sure to add your originality - write posts on similar topics, promote posts on the same chennels.

 

5. Find out where those competitors are weak and use that information to provide better content, lead magnet etc to your target audience.

 

The above steps never failed to work for me.

THere are two scenerios where this happens :

• If the traffic is very poor/unrelated traffic so no conversion : Get more traffic by SEO/SEM etc. Do a thorough onpage SEO of the site and have appropiate call to actions in your landing pages. Make conversion pages as nearer to landing pages as possible, possible the very next pages. More steps you put in for conversion, more attirition you are bound to have.
• You have good traffic but none is converting : This is a classic case to do some conversion optimization. First use a web analytics tool to determine where the dropout happens, then visit those pages to determine the cause. Examine the navigation flow, the call to actions, accessibility, the funnel for conversion, the value addition you provide (vis-a-vis your competitor). Test and experiment on the landing pages. A/B test will get you some insight, then do heat mapping on the better version of your A/B test. After which you can do multivariate according to the heat mapping, do a survey or user behaviour testing for actual feedback. This should put you in a better postion than now.    :)

Can You provide the link of your website ???

Does your website generate regular enquiries, portray a professional image and build trust?

Is your website “clutter-free”, simple to navigate and user friendly?

When people search online in your area for products or services you sell, does your website appear at the top?

Is your website a profit generating tool?

To make the internet work for your business, don’t fall for the website myth of thinking that an attractive website is all you need to succeed online. In today’s competitive market-place, your website must work as hard as possible to generate new business. The internet contributed £100 billion to the UK economy (more than the construction, transport or utilities industries) recently – would you like a share of the pie?

Ask yourself “What is my website for?” Does your site instil confidence and credibility and attract enough visitors that turn into leads, sales or profit? If your website doesn’t contribute to making your business revenue, it might be time to  re-think your strategy!

Avoid these top5 common website pitfalls!

1. Poor design and functionality: Good design and navigation are essential. Menus should appear in the same place on every page and links should all be the same colour and typeface. Your company logo and contact details should be clearly visible at all times. Flash animation may look amazing to you, but is it too complex for online users? Strike a balance between aesthetics, functionality, speed and usability.
2. Broken links and error messages: Ensure there are no broken links or “404 file not found” error messages. For large sites, add a form so users can notify you of errors.
3. No contact info: Users must be able to contact you with questions, complaints, and suggestions. A “Contact Us” page should be clickable from any part of your site and your phone number should be shown on every page.
4. No (or limited) Search Engine Optimisation (SEO): Search engines, like Google, use intelligent software (called “spiders”) to find and index website pages, which are then displayed in results pages when a phrase is searched for. Focused, on-topic pages will help your website rank highly. The SEO process can be complex and time-consuming for small business owners. To avoid getting banned or penalised, use best-practice SEO techniques.
5. Not hiring a professional: To build your online brand, generate leads, increase revenue and profit, ranking highly in search engines and converting visitors into action takers are absolute musts. Hiring a professional can help you avoid common costly pitfalls and help you stay ahead of the game.

What does it take to create a successful website?

Focus on improving these3 priorities:

1. Online Marketing: achieve local search engine domination through website SEO, directory listings, social media brand awareness, keyword analysis, one-way link building and Google Maps optimisation.
2. Website Usability: implement conversion strategies and calls to action to enhance visitor engagement. Ensure your website is ‘sticky’ and passes the8 second test!
3. Website Design: Use clear navigation, clean coding, no fancy gimmicks and suitable aesthetics and imagery.

Top5 “Website Success“ takeaways:

 

1. Build your website for your target customer – think about their likes and dislikes, age, social or professional nature and how they spend time online. Does your website answer their questions?
2. Read your website page copy out loud – does it speak your customer’s language? Is content easy to understand? Remember - online visitors “scan” websites within seconds, they don’t read chapter and verse, so keep your page text to250 –300 words maximum.
3. Keyword Gold-dust - Ranking highly in search engines for unpopular keywords will not drive high quantity traffic to your website. Research your online marketplace, find the best keywords and weave them into your page copy using copywriting techniques.
4. What’s in it for me? View your website through the eyes of your customers. Ask them for honest feedback or run a survey. Promote customer loyalty through email newsletters and special offers. Get your visitors to return regularly!
5. Track and monitor website visitor behaviour – then adjust your page copy and ‘call to actions’ accordingly. Focus on ‘who’, ‘what’, ‘where’, ‘when’ and ‘why’.

Develop Comprehensive Internet Marketing Strategy for Your Business and stick to it for at least next6-8 months. Search Engine Marketing, Creating Quality Content including Articles, Infographics etc., Social Media Marketing, Video Marketing and other Marketing methods keeping in view your Business and Industry.

Keep in mind that you have to either spend your time or you have to invest more money in Advertising and Marketing. Do it yourself and save money but it'll take more time getting clients or Invest money and get quick results. Hire someone for Advertising on Google and LinkedIn.

Keep at least6 months of consistent work in Internet Marketing and you can see consistent flow of leads coming towards your business though you may get some leads earlier.

 

You may also contact for discussing detailed marketing strategy; http://obm-consult.com

 

All the Best!

Muneeb Farman

Skype: muneebfarman

Prepare the land page, add clear massages and pay to googel adword.