As a salesperson, what is the right choice? 1-To sell features and price rather than value and customer benefits 2-To sell value, not price

The right choice is

2- To sell value, not price.

OF COURSE,, ITS SELLING VALUE NOT PRICE,,,, ALWAYS CONVERT FEATURE OF THE PRODUCT INTO BENEFITS OF CUSTOMER,,, FEATURE OF THE PRODUCT HAS NOTHING TO DO FOR CUSTOMER,,, TO HIM BENEFIT VALUE.

The righ and honest thing to do is "To sell value, not price".