E-commerce Marketing and Social Media Specialist

Key Responsibilities:

• E-commerce Marketing:
• Develop and execute e-commerce marketing strategies to drive online sales and revenue growth.
• Create and manage online advertising campaigns, including pay-per-click (PPC) and social media ads.
• Optimize product listings, descriptions, and images to enhance online visibility and conversions.
• Monitor and analyze website traffic and user behavior to improve the online shopping experience.
• Social Media Management:
• Manage and curate content for various social media platforms, including Facebook, Instagram, Twitter, and others.
• Create engaging and relevant content, including posts, stories, and visuals.
• Build and grow a loyal social media community.
• Respond to customer inquiries and engage with followers in a timely and professional manner.
• Email Marketing:
• Plan and execute email marketing campaigns to drive customer engagement, retention, and sales.
• Create and design email newsletters and promotional materials.
• Monitor email marketing performance and make data-driven improvements.
• Analytics and Reporting:
• Track and report on key performance indicators (KPIs) related to e-commerce sales, website traffic, and social media engagement.
• Use data insights to make informed marketing decisions and improve strategies.
• Competitor Analysis:
• Stay informed about industry and market trends.
• Conduct competitive analysis to identify opportunities and challenges.
• Collaboration:
• Work closely with the marketing team, designers, and content creators to ensure a cohesive and effective marketing strategy.