Executive, PR & Social Media (India)

Job Description

1) Content Strategy and Planning

• Develop a social media content strategy aligned with the Group's objectives and messaging to target audience.

  
  

• Conduct research to identify relevant industry trends, popular topics, and competitor strategies.

  
  

• Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that align with the Group’s vision and values

  
  

2) Content Creation

• Shoot, film, and edit compelling and original content for social media platforms (including but not limited to Instagram, TikTok, Facebook, X and YouTube)

  
  

• Write engaging and concise copy for posts, captions, and hashtags.

  
  

• Edit and optimize content for maximum impact, considering platform-specific best practices.

  
  

• Stay up-to-date with current social media trends, emerging platforms, and industry best practices.

  
  

• Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.

  
  

• Curate user-generated content that reinforces the Group's values and showcases customer experiences.

  
  

• Leverage storytelling techniques to convey the Group's mission and impact effectively.

  
  

3) Aligning with Regional Direction & across the Group 

• Align all content materials and direction with Regional direction in terms of messaging, look and feel. 
• Include the following in content strategy: produce content on-ground that resonates with our brand set by the Group, including events, Allstar stories and other direction from the Group. 
• Collaborate with regional teams and internal stakeholders to adapt content for specific cultural nuances and preferences while adhering to the Group’s direction
• Collaborate with subject matter experts, and external contributors to gather information and insights for content creation.
• Maintain effective communication channels with cross-functional teams including communications and marketing to ensure content alignment with the Group’s overall social media strategies.

4) Reporting & Insights 

• Create bi-weekly reports for your market.
• Assist with any other adhoc reports that are requested.
• Utilise our business solution tools such as Digimind and Hootsuite to gather and leverage on data. 
• Support decision making based on data collected. 
• Navigate and solve any crisis that are relevant to our social media channels. 
• Collaborate with the Group’s social media team to proactively prepare content that addresses crisis situation
• Ensure all crisis communication aligns with the brand’s voice, values and messaging 

5) Communications & Public Relations

• Draft, translate, and disseminate press releases to all media across India, 
• media monitoring, media report
• Organise press conferences, and media interviews and strengthen the media 
• presence of AirAsia in the market
• Propose communications plans for the launch of new routes as well as roll-out 
• sustenance PR plans to maintain a share of voice for various new products and services
• Coordinate and work alongside Regional and all lines of business under 
• Capital A (holding company of AirAsia Aviation Group Limited) for press-related matters
• Support issues management and crisis communications strategy
• Other ad-hoc projects
• Ensure strong partnerships with stakeholders including media members and content creators

Who You Are:

• Diploma/Bachelor's Degree holder in marketing, or equivalent.
• Well-organized, detail-oriented, and able to multitask.
• Ability to work with very minimal guidance or supervision and strong time management skills.
• Must be an assertive team player with high energy to work in a fast-paced environment.

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Where You'll Go:

Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. Based on your performance and contribution in this role, you’ll grow into becoming a Senior Executive, Social Media Content, or other similar roles internally. In this role, you’ll grow to a senior position or laterally.

What You'll Enjoy:

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
• A unique Allstar culture like no other

Our Hiring Process:

• Application received
• Candidate screening
• Interview(s) and assessment(s)
• Background check and/or other assessments
• Offer and negotiation

Get To Know AirAsia:

AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.