Marketing Automation Analyst

If you are interested in becoming a marketing automation professional and eager to be a part of a growing, forward-thinking team, Emerson’s Discrete Automation Group has an exciting opportunity for you! In this role, you will be supporting the global digital team with the marketing automation analysis. You will report functionally to global digital marketing strategy director and a dotted line reporting to team leader at Emerson Innovation Center.

As a Marketing Automation Analyst, you will

• Extract and analyze campaign performance metrics and KPIs to assess the effectiveness of marketing automation efforts and provide actionable insights to improve return on investment.
• Keep a track of all the landing pages created in Marketing Automation tool and analyse leads performance on a regular basis.
• Create campaign performance report across business units, compare the results and present insights to the marketing automation team on a weekly basis.
• Understand and analyze metrics and provide insights and recommendations on a regular basis.
• Develop reports and dashboards to track key metrics and performance indicators related to marketing automation activities, and present findings to customers.
• Continuously monitor and evaluate the performance of marketing automation initiatives and find opportunities for process improvements and efficiency gains.
• Integrate existing marketing automation tool with the Salesforce CRM
• Take initiatives proactively from conception to completion.
• Identify ways to find and fix problems with how things work for customers or our team. This could be anything from small tweaks to complete re-engineering.
• Connect with the big-picture and the end goal to identify actions and drive intentional results.
• Balance multiple, simultaneous efforts at various stages and different implementation teams.

• Quickly and significantly acts in constantly evolving, unexpected situations.
• Identifies and seizes new opportunities.
• Displays a can-do attitude in good and bad times.
• Delivers messages in a clear, compelling, and concise manner.
• Works in coordination with with others across the organization to achieve shared objectives.
• Builds and delivers solutions that meet customer expectations.
• Asks the right questions to accurately analyze situations.
• Uncovers root causes to difficult problems.

• Bachelor’s degree in business, Marketing, Information Technology, Engineering, or related field
• 3-4 years of experience in marketing automation and analytics
• Proficiency in Microsoft Applications: MS Teams, Word, PowerPoint, and Excel.
• Experience in Marketing Automation tools (ex. Eloqua) .
• Experience in Salesforce CRM

• Experience in marketing account management is plus.
• Experience in marketing cloud engagement is plus
• Proficiency in Eloqua Profiler is a plus.
• Prior experience in a global organization is plus

Our Offer To You

• By joining Emerson, you will be given the opportunity to make a difference through the work you do.
• Emerson's compensation and benefits programs are designed to be driven within the industry and local labor markets. We also offer a comprehensive medical and insurance coverage to meet the needs of our employees.
• We are committed to creating a global workplace that supports diversity, equity and embraces inclusion. We welcome foreign nationals to join us through our Work Authorization Sponsorship.
• We attract, develop, and retain exceptional people in an inclusive environment, where all employees can reach their greatest potential. We are dedicated to the ongoing development of our employees because we know that it is critical to our success as a global company.
• We have established our Remote Work Policy for eligible roles to promote Work-Life Balance through a hybrid work set up where our team members can take advantage of working both from home and at the office.
• Safety is paramount to us, and we are relentless in our pursuit to provide a Safe Working Environment across our global network and facilities.
• Through our benefits, development opportunities, and an inclusive and safe work environment, we aim to create an organization our people are proud to represent.

Our Commitment to Diversity, Equity & Inclusion

• At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.
• This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.  Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson. 
• If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com.