We are seeking an experienced marketing professional who thrives in a dynamic, fast-paced environment, and has a passion for diving deep into the customer lifecycle; driving strategy, execution, and post event analysis of events.
The Marketing Manager will develop bar-raising content; drive the strategy and execution of campaigns; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across business units and will be responsible for driving campaign metrics.
The ideal candidate will be a self-starter who is energized by a fast-paced and highly entrepreneurial environment. She/he will be comfortable with working in an environment with minimal supervision, and across multiple functions to drive consensus among stakeholders across various teams. Keys to success will be the ability to utilize customer insight and data to develop marketing programs, own topical and high-value events for the categories and design high engagement campaigns. The candidate will be comfortable in analyzing data, gathering actionable conclusions and delivering stretch results in a fast-paced environment.
Key responsibilities include:
- Creating and executing an end-to-end demand generation strategy. This includes outreach to existing customers.
- Working closely with senior stakeholders to develop and drive the on-site strategy
- Building and maintaining stakeholder relationships across regional and global stakeholders
- Own all key traffic drivers; and own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.
- Conceptualize, design and execute onsite, online and offline marketing initiatives to extend awareness
- Develop, test, and execute multi-channel marketing plans to drive customer acquisition
- Conduct in-depth analyses to determine marketing effectiveness and continuously improve efficiency
- Understand and use merchandising and customer-facing metrics to guide decision making.
- Meet business goals while ensuring a top-notch customer experience
- Own projects with considerable scope and/or complexity with significant impact on customer experience
- Learn and be curious and stay on top of key trends
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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