Manager - Content
Full-time
Company Description
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
Job Description
• Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation.
• Oversee the delivery and the activation of all marketing campaigns across all set channels.
• Manage the operations of the core pillars of the marketing stream which include Creative & Social.
• Work closely with the Business Lead and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the through the content for all communications.
• Researches, coordinates, edits and integrates work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. sources, selects and creates targeted content.
Main Tasks
Technical & Product
• Overall, the Socia Media Manager is acting as a creative gatekeeper on all the brand's social patforms.
• Overseeing the brand being communicated accurately through the social content
• Has a POV on the media omnichannel management along with a media team driving a 360 experience, digital, offline, on ground.
• Ability to manage budgets and dynamically shift for best business outcomes
• Manage a complex launch strategy across markets, across target groups, and across campaign objectives (awareness, consideration, conversion, retention…).
• Creative: Lead the day-to-day on the creative stream along with content by:
• Managing seasonal campaigns are aligned with the overall brand narrative/storytelling.
• Optimizing brand & performance marketing creative based on learnings and performance.
• Conducting market analysis to identify challenges and opportunities for growth
• Managing the integrated creative team and working as an hybrid creative manager who able to:
• Research, brainstorm, Ideate on concept with the creatives
• Monitor the copywriting to ensure it is as per the brand tone of voice
• Provide Visual Cues (at times) to the Client’s brief to the creative team
• Project Mgmt and Traffic Mgmt the day to day to ensure campaigns are delivered on time
• Work closely with the social exec on the publishing & community management to ensure delivery of creative/content is in line with consumer sentiment.
• Social: Supervise the Content exec and work closely to manage and drive conversation around:
• Social content calendars development and management
• Social platforms management to fit set strategy
• Cross social platform messaging with tone of voice and purpose taken into consideration
• Community management understanding and the intricacies of crisis management
• Social listening tools and ability to analyze sentiments and drive positive change
Qualifications
Proven work experience Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills 5+ years of experinace
Manager - Content
Sofil Center, Beirut, lb * Full-time
