Marketing Specialist

Roles & Responsibilities:

Strategic Planning and Analysis:

• Develop and implement annual marketing strategies aligned with overall business goals and brand objectives.
• Conduct regular market research and competitor analysis to identify trends, opportunities, and threats.
• Stay updated on the latest marketing trends and best practices within the tailoring and retail industry.
• Prepare and present market research reports and recommendations to senior management.

Campaign Management and Execution:

• Plan and oversee the execution of multi-channel marketing campaigns across online and offline channels (e.g., social media, email marketing, print advertising, in-store promotions).
• Manage campaign budgets and resources effectively, ensuring ROI and cost optimization.
• Develop and manage content calendars for various platforms, ensuring brand consistency and audience engagement.
• Analyze campaign performance and KPIs, make adjustments as needed, and optimize for success.

Brand Management and Communications:

• Develop and maintain a strong brand identity and voice across all marketing channels.
• Oversee the creation of high-quality marketing materials, including graphic design, photography, and videography.
• Manage PR and media relations, building positive brand awareness and securing press coverage.
• Develop and implement effective communication strategies for internal and external audiences.

Digital Marketing and Social Media:

• Manage and optimize brand's website and online presence.
• Execute targeted digital marketing campaigns across paid advertising platforms, email marketing, and organic social media.
• Manage and grow brand's social media channels, creating engaging content and building loyal online communities.
• Track and analyze digital marketing performance and make data-driven decisions.

Additional Responsibilities:

• Collaborate with other departments (e.g., sales, design, production) to ensure alignment and consistency of marketing efforts.
• Manage marketing budgets and track expenses.
• Stay up-to-date on industry regulations and compliance requirements.
• Prioritize tasks, delegate effectively, and manage workflow efficiently.