Performance Marketing & Growth Manager

About Jumia:

Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.

Responsibilities 

 

• Develop and execute advertising strategies that deliver on the key acquisition, engagement, and retention goals 
• Own the channels strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, email marketing, direct marketing CRM, and more
• Data-driven with strong quantitative and analytical skills and think in terms of LTV, ROI, and your E2E impact on the top line of the business
• Drive engagement and conversion through targeting, creativity, and testing… at scale
• Develop innovative CRM and email marketing strategies utilizing customer cohort data to build on customer LTV
• Manage digital marketing performance and budgets 
• Lead an ongoing agile test, learn, iterate, and implement across channels to improve channel performance and drive growth
• Deep dive for a clear understanding of complex multi-channel customer lifecycles across segments and creating synergies 
• Growth mindset with a clear iterative improvement process, launch, test, iterate, scale, repeat, and focus on the end objective 
• Manage performance marketing budget to drive the best ROI 
• Research and test best practices across channels 
• Ensure alignment on SEO progress and issues  

 

Qualifications

• Bachelor’s Degree in marketing, business, or engineering with 6+ years of digital/performance marketing experience (Telco/E-commerce background is a plus)
• Exceptional written, verbal, and in-person presentation skills
• Multi-tasking, highly organized, excellent attention to detail
• An effective communicator who knows how to inspire teams and seek collaboration to drive toward common goals
• Strong analytical skills with the ability to analyze complex data to make meaningful and actionable decisions
• Experience working in digital media ads and CRM tools 
• Experience with A/B and multivariate experiments/testing 
• Advanced Excel skills (Pivot Tables, Macros, etc.) and experience with BI platforms
• Interest in looking outside the existing toolbox – comfortable evolving with the ever-changing landscape

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer term objective is to train the next generation of leaders