المهارات
To excel as an SEM/SMM Specialist, candidates should possess a diverse set of skills that encompass technical know-how, strategic thinking, and creative capabilities. Here are the key desired skills:
- Technical Proficiency:
- SEO/SEM Tools: Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, SEMrush, Moz, and Ahrefs.
- Social Media Platforms: Expertise in managing and advertising on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Analytics: Strong understanding of web analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics) to track and report on campaign performance.
- Content Creation and Curation:
- Creative Writing: Ability to create compelling ad copy and social media posts that engage and convert audiences.
- Visual Design: Basic skills in graphic design tools like Adobe Photoshop, Illustrator, or Canva for creating engaging visuals.
- Strategic Planning:
- Campaign Strategy: Ability to develop and implement effective SEM and SMM strategies aligned with business goals.
- Keyword Research: Proficiency in conducting thorough keyword research to identify opportunities and optimize campaigns.
- Optimization and Management:
- Bid Management: Experience with managing and optimizing bids to maximize ROI.
- A/B Testing: Skills in designing and conducting A/B tests to improve ad performance and user engagement.
- Budget Management: Strong ability to manage and allocate budgets efficiently across campaigns.
- Analytical Skills:
- Data Analysis: Expertise in analyzing performance data to make data-driven decisions and optimizations.
- ROI Tracking: Ability to measure and report on the return on investment (ROI) of SEM/SMM campaigns.
- Communication and Collaboration:
- Client Interaction: Excellent communication skills to interact with clients, understand their needs, and present campaign results.
- Team Collaboration: Ability to work effectively with cross-functional teams including content creators, designers, and developers.
- Adaptability and Continuous Learning:
- Trend Awareness: Keeping up-to-date with the latest trends, tools, and best practices in SEM and SMM.
- Flexibility: Ability to adapt strategies based on performance data and evolving market conditions.
- Certifications (Preferred but not mandatory):
- Google Ads Certification
- Facebook Blueprint Certification
- Bing Ads Accredited Professional
- Problem-Solving Skills:
- Issue Resolution: Strong problem-solving skills to identify and resolve issues that may arise in campaigns.
- Project Management:
- Organization: Excellent organizational skills to manage multiple campaigns and projects simultaneously.
- Deadline Management: Ability to meet tight deadlines while maintaining high-quality work.
تفاصيل الوظيفة
- منطقة الوظيفة
- الشارقة الإمارات العربية المتحدة
- قطاع الشركة
- التسويق; الإعلان
- طبيعة عمل الشركة
- صاحب عمل (القطاع الخاص)
- الدور الوظيفي
- التسويق والعلاقات العامة
- نوع التوظيف
- دوام كامل
- الراتب الشهري
- غير محدد
- عدد الوظائف الشاغرة
- 1
المرشح المفضل
- المستوى المهني
- متوسط الخبرة
- منطقة الإقامة
- اسطنبول,تركيا ; مومباي,الهند ; الإمارات العربية المتحدة
