Job Description
Position: SEM/SMM Specialist
Company: Promocell LLC
Location: Turkey, India, UAE
Type: Full-time
Key Responsibilities:
- SEM Strategy and Implementation:
- Develop and execute SEM campaigns to drive traffic and conversions.
- Perform keyword research, competitive analysis, and bid management.
- Monitor and optimize campaigns to improve ROI and achieve KPIs.
- Analyze data from Google Analytics and other tools to make informed decisions.
- Collaborate with the content team to ensure alignment with SEO strategies.
- SMM Strategy and Execution:
- Develop and implement social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Create and manage engaging content to drive audience interaction and growth.
- Monitor social media channels, respond to comments, and engage with followers.
- Track and analyze social media performance metrics and adjust strategies as needed.
- Stay updated on the latest social media trends and tools to ensure effective campaigns.
- Campaign Management:
- Plan, execute, and manage paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Optimize ad copy, landing pages, and targeting for maximum effectiveness.
- Track and report on campaign performance, providing insights and recommendations.
- Collaboration and Communication:
- Work closely with the creative and content teams to align marketing strategies.
- Coordinate with clients to understand their goals and provide regular updates.
- Present campaign results and insights to internal and external stakeholders.
Requirements:
- Proven experience as an SEM/SMM Specialist or similar role.
- In-depth knowledge of SEM strategies, tools, and platforms (e.g., Google Ads, Bing Ads).
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in using analytics tools such as Google Analytics, Facebook Insights, and others.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving abilities.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications:
- Google Ads and Facebook Blueprint certifications.
- Experience with e-commerce and conversion rate optimization.
- Familiarity with marketing automation tools.
Benefits:
- Competitive salary and performance-based bonuses.
- Health insurance and other benefits.
- Opportunities for professional development and growth.
- Collaborative and innovative work environment.
Skills
To excel as an SEM/SMM Specialist, candidates should possess a diverse set of skills that encompass technical know-how, strategic thinking, and creative capabilities. Here are the key desired skills:
- Technical Proficiency:
- SEO/SEM Tools: Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, SEMrush, Moz, and Ahrefs.
- Social Media Platforms: Expertise in managing and advertising on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Analytics: Strong understanding of web analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics) to track and report on campaign performance.
- Content Creation and Curation:
- Creative Writing: Ability to create compelling ad copy and social media posts that engage and convert audiences.
- Visual Design: Basic skills in graphic design tools like Adobe Photoshop, Illustrator, or Canva for creating engaging visuals.
- Strategic Planning:
- Campaign Strategy: Ability to develop and implement effective SEM and SMM strategies aligned with business goals.
- Keyword Research: Proficiency in conducting thorough keyword research to identify opportunities and optimize campaigns.
- Optimization and Management:
- Bid Management: Experience with managing and optimizing bids to maximize ROI.
- A/B Testing: Skills in designing and conducting A/B tests to improve ad performance and user engagement.
- Budget Management: Strong ability to manage and allocate budgets efficiently across campaigns.
- Analytical Skills:
- Data Analysis: Expertise in analyzing performance data to make data-driven decisions and optimizations.
- ROI Tracking: Ability to measure and report on the return on investment (ROI) of SEM/SMM campaigns.
- Communication and Collaboration:
- Client Interaction: Excellent communication skills to interact with clients, understand their needs, and present campaign results.
- Team Collaboration: Ability to work effectively with cross-functional teams including content creators, designers, and developers.
- Adaptability and Continuous Learning:
- Trend Awareness: Keeping up-to-date with the latest trends, tools, and best practices in SEM and SMM.
- Flexibility: Ability to adapt strategies based on performance data and evolving market conditions.
- Certifications (Preferred but not mandatory):
- Google Ads Certification
- Facebook Blueprint Certification
- Bing Ads Accredited Professional
- Problem-Solving Skills:
- Issue Resolution: Strong problem-solving skills to identify and resolve issues that may arise in campaigns.
- Project Management:
- Organization: Excellent organizational skills to manage multiple campaigns and projects simultaneously.
- Deadline Management: Ability to meet tight deadlines while maintaining high-quality work.
Job Details
- Job Location
- Sharjah United Arab Emirates
- Company Industry
- Marketing; Advertising
- Company Type
- Employer (Private Sector)
- Job Role
- Marketing and PR
- Employment Type
- Full Time Employee
- Monthly Salary Range
- Unspecified
- Number of Vacancies
- 1
Preferred Candidate
- Career Level
- Mid Career
- Residence Location
- Istanbul,Türkiye ; Mumbai,India ; United Arab Emirates
