Overview of the role:
The purpose of this role is to strengthen and enhance the physical and digital presence of Al-Futtaim company brands through energizing and engaging content and experiences across all touch points including social media, physically owned network of sales and aftersales, experience spaces such as events/ exhibitions /malls and sponsored programs where the brand is presented. This role has the responsibility to ensure the success of customer lifecycle management by developing customer experience insights and implementing initiatives in helping the business increase the overall satisfaction scores and value for the customers.
What you will do:
Brand Experience and Activation
Become a key influencing company in the Brand category:
o Sponsorship planning and strategy, including execution, maximizing properties.
o Partnership activations with additional partners, bring regional and local presence.
o Social media and supporting PR with activations and projects.
o Brand experience team to bring alive the spirit of the brand through customer/prospect events, sponsorships, activations.
o Relationship with global electrification events and activities.
o Process implementation of standards at every stage, and
o The ability to put those standards into practice at all locations
o Monitoring measurable KPIs at each step under brand standards
Required skills to be successful:
About the Team:
This role will be reporting directly to the Head of Marketing.
What equips you for the role:
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
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