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Corporate Strategy is s the direction an organization takes with the objective of achieving business success in the long term.It involves establishing the purpose and scope of the organization's activities and the nature of the business it is in, taking the environment in which it operates, its position in the marketplace, and the competition it faces into consideration; most times analyzed through a SWOT analysis.
A corporate strategy is the process of making a plan, putting that plan in motion and then evaluating it. It is a way to keep score on whether your business is doing well and how well it is doing. Corporate strategy is looking at the business plans and deciding what kind of strategy you are going to use. This is to help a corporation know what will help them to grow and become successful.
Those targets are defined by top level of directors in a company are corporate objectives. and those strategies are related to these objectives are corporate strategies.
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