Bayt.com
https://bayt.page.link/v1TUmrkCw1dqRip19
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Job Description

Overview of the role

The Global Head of Branding will lead the strategic development and execution of the group’s branding initiatives, ensuring a cohesive and powerful brand identity across all touchpoints and markets. This executive role requires a visionary leader with a deep understanding of brand strategy, consumer behavior, and market trends. The successful candidate will be responsible for shaping and communicating our brand's story, values, and promises to drive brand loyalty, awareness, and business objectives.

 

What you will do

  • Develop and implement a comprehensive global branding strategy that aligns with the company’s vision, mission, and business goals.
  • Oversee the creation, communication, and consistent application of the brand’s identity, voice, and messaging across all channels and platforms.
  • Lead market research efforts to gain insights into customer trends, behaviors, and attitudes, using data to inform branding strategies and decisions.
  • Collaborate with division marketing and sales teams to ensure brand consistency and to leverage branding opportunities in new and existing markets.
  • Manage the brand portfolio, including brand positioning, launches of the group.
  • Spearhead branding campaigns, from concept to execution, measuring effectiveness and adjusting strategies based on performance data.
  • Provide leadership and direction to the branding team, fostering creativity, innovation, and professional growth.
  • Stay ahead of industry trends, competitive landscapes, and branding innovations, applying insights to keep the brand relevant and compelling.


Skills

Required skills to be successful

  • Proven track record of developing and executing successful branding strategies that have driven growth, increased brand awareness, and enhanced brand perception.
  • Strong analytical skills with experience in market research and data analysis to inform branding decisions.
  • Exceptional communication and storytelling skills, with the ability to articulate the brand’s vision and values compellingly.
  • Creative thinker with a strategic mindset, able to see the big picture while also focusing on the details that drive brand excellence

 

What equips you for the role

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field, with a Master’s degree preferred.
  • A minimum of 10 years of experience in brand management, with at least 5 years in a senior leadership role managing global brands.

 

Job Details

Job Location
Dubai United Arab Emirates
Company Industry
Retail & Wholesale
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
1
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Al Futtaim Group logo
Al Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

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