Our client: A leading E-commerce solutions company is looking to hire an Online Branding Lead to be based in Dubai.
Your role: Lead the creation and execution of tailored social media marketing strategies for the UAE market, prioritizing brand awareness, engagement, and conversion. Direct all aspects of social media management, including content creation, scheduling, community engagement, and performance monitoring, to optimize results. Work closely with internal teams across different locations, ensuring social media efforts align with broader marketing goals. Create engaging and relevant content for social media platforms, including but not limited to Instagram, Twitter, Facebook, LinkedIn, and TikTok, tailored to the preferences and interests of the regional audience. Stay updated on local trends and industry developments in Dubai and the UAE to enhance campaign effectiveness. Utilize analytics tools to evaluate social media campaign performance, providing actionable insights for continuous improvement.
Must have: Bachelor’s degree in marketing, communications, or a related field. Ideal candidates possess 1-3 years of social media marketing experience, demonstrating a profound understanding of the UAE market and its cultural nuances. Excellent written and verbal communication skills are essential, enabling the creation of compelling content tailored to local audiences. Applicants should have an analytical mindset, adept at utilizing social media analytics tools for data-driven decision-making. Creativity, problem-solving skills, and a passion for digital innovation are crucial. Ability to collaborate across diverse locations and time zones with flexibility and adaptability is required. Fluency in English is mandatory, Arabic proficiency is advantageous. Previous experience in an international or multicultural environment is preferred.
What we offer under the Talent Acquisition umbrella are: Executive Search, Contingency- ensure quality, consistency and a profile assessment of every candidate. Talent Mapping-Bring down the time to hire and increase the quality . Our People Happy capable people ensure great results and creating the right environment is essential to develop them further. We believe in promoting empowerment, intellectual rigor, respecting diversity of thought and perspective and of course the Fish! Philosophy which is a cornerstone of Mindfield. Hence an open culture prevails in the company which ensures that our clients get the 'ownership through partnership' Our Mojo is driven by creating a winning work culture internally and great customer satisfaction.... walking into our offices you will get the vibes ...from a heavy duty espresso machine to the buzz generated by collaborative associates...We’ve got a start-up vibe and a start-up attitude towards getting things done despite our 20 years in the field We have put our decades of practice into meaningful and measurable value delivery… that makes a difference! We make a difference by providing highest standards of customer engagement- clients and candidates alike! We have held ourselves accountable for candidate retention. (89% stick rates of our placements ’04-’14) We have provided best talent fits to our clients (64% of placements promoted in 3yrs post joining ‘04-’14) We have maintained high levels of engagement (98% candidate retention, 76% Client retention ‘04-’14) As the 2nd largest networked brand, highest ranked for our responsiveness (LinkedIn) we have proven track record with 2 decades of practice. At mindfield we love to engage on projects wherein the need is to drive change or diversity agendas. Since 2000 we have personally driven the Saudization drive for multiple clients across Junior to Senior level,. Have delivered on nationality and Gender Diversity agendas for clients.
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