Build and maintain a positive public image for a company or organization and create media, from press releases to social media messages that shape public opinion of the company or organization and increase awareness of its brand.
Functional Duties:
• Collating and analyzing media coverage.
• Collating and analyzing media coverage.
• Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
• Devising and coordinating photo opportunities.
• Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
• Directing the social media team to engage audiences across traditional and new media.• Assembling press kits.
• Creating marketing and promotional materials, both print and electronic.
• Accompanying reporters, photographers and camera crews when on SPSP premises.
• Keeping a log of all media enquiries, responses and subsequent media coverage and preparing media reports for the attention of senior management.
• Managing and updating information and engaging with users on social media sites.
• Writing reports on media coverage data.• Producing, designing or selecting art or photography for publication.
• Coordinating scheduling and handling logistics of all public relations activities.
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