Web Content Creator: CCP/CSD Website

To provide tactical and vital support in the planning, development, implementation and management of content for websites, social media platforms, and marketing material, to connect a brand and its content/digital media that engage and communicate to its target audience

Responsible for the web content strategy that serves to support the business objectives and growth of the organization.

 Develop and review the site map for the new websites.

 Create, review, edit and update various content types (videos, articles, infographics), both written and verbal content for company’s websites, blogs and similar platforms.

 Project manage the development of the corporate websites & make sure the website content is always updated and correctly reflect the company’s values, business and services

 Collaborating with internal departments to establish website objectives, complete tasks, and identify and solve problems.

 Research content and investor trends to ensure that content is quality, relevant and appealing.

 In charge of populating and updating content on the CMS

 Coordinate with the Social Media Team and the IT team for business requirements on the website.

Teamwork and Collaboration

 Brainstorm with the Marketing & Communications team, write and edit engaging content (in English and Arabic) to direct web traffic and engagement

 Work with members of the organization and Marketing & Communications team to ensure consistently brand and messaging approach, share resources, and facilitate collaboration across internal and external activities and channels.

Quality & Analysis

 Partner with Marketing & Social Media team to monitor, analyse and review website and social media metrics and insights to optimize content performance, identify trends, and propose recommendations for improvement.

Utilise SEO methods to increase traffic to company websites.

 Build and maintain an indepth insight of the target audience, their preferences, and behaviours to tailor content and campaigns effectively.

 Proof-read and responsible for accuracy of all copy, including grammar, spelling, and adherence to brand guidelines.

 Maintain up-to-date with social media trends, best practices, and emerging platforms, conducting research to inform content creation and optimization strategies. Creativity

 Able to blend company’s needs as content for the website

 Provide innovative ways to promote company and reach its target audience

 Uphold best standards in interface usability

 Working closely with the Marketing & Social Media Manager and Corporate Communications Manager, the content creator will proactively shape the organization’s digital narrative, success stories and voice of via content for internal and external audiences

 Produce, edit and create concise, attention-grabbing, and persuasive designs, in line with brand guidelines and tone of voice.

 Develop visually compelling and cohesive digital assets that align with the content and overall campaign objectives.

 Curate content that is engaging, digestible and relatable for internal and external audience through a clear and straight forward messaging approach.